DISCLAIMER: I do realize that building a brand is not everyone’s ‘thing.’ If you don’t want to build a visually pleasing and cohesive brand, this is not the blog post for you. If you do, and want to do so in the most efficient and fun way? Keep reading.
For me, being a creative is the most holistic title out there. ‘Creative’ as describing what I do and who I am, encompasses my writing skills, love of style, mastery of all things digital, and growing desire to learn more. But sometimes being a creative can become crowded in the sense that there are too many directions and looks. I’ve fallen victim to this before – between 7 different usernames, or 5 different color schemes, I was confusing my audience more than I was engaging them.
Having a clear and universal aesthetic is key to developing a brand that’s undeniably you in every way. For example, I had to bring the pineapple thing to all forefronts of my aesthetic if I was really serious about associating myself with it. Now, whenever someone in my community sees something with pineapples, they’re sending pics to me with “thought of you!” messages.
So, you’re wondering how to get there? Well, first things first, it won’t happen overnight. And if you’re as impatient as I am, I know that’s hard to hear. But the process is actually really fun for creatives. Read along for tips on bringing your aesthetic to that next level of poppin’.
Take Stock of Your Current Standing
Before you can know where you’re headed, you’ve got to know where you stand. That means getting a feel for all of your creative outlets. Is your Instagram all #millennialpink, while your Twitter has a bunch of succulents and greenery? Take note of all these things.
Ask Yourself – Who Am I?
And remember that your answer can be as multifaceted as your identity. I’m a blogger and multimedia content creator with a love for travel, social justice, and beauty. Once you’ve got that – And try to get it in 20 words or less – you’ve got a brand.
Ask Yourself – How Can I Represent Who I Am?
The reason I said to challenge yourself to get your “Who am I?” answer to 20 words or less is because you’ve got to get even more succinct. Think hard and long on what you can use to represent all that you are; whether it’s a pineapple, a plant, or bobby pin or whatever.
Get to Work.
Once you figure out the overarching aesthetic you want, it’s time to start implementing it, and ASAP. I started planning my Birthday Rebranding as soon as the idea came to mind. That meant designing a logo, taking/finding lots of photos, hoarding content, and getting a folder ready with everything.
Believe it or not, this is actually the toughest part. Adhering to a brand aesthetic to eyes of outsiders may just look like saving a bunch of different pineapple pictures and posting to Instagram every other day – not. It’s scheduling posts and keeping track of what gets posted when, it’s brainstorming video ideas, it’s writing 3 blogs that’ll publish within the next week and a half.
Join A Community!
The reason I had to post that disclaimer up top is because, to be frank, most of your friends won’t get why this is important (unless most of your friends are fellow creatives, in which case I envy you). If I had a quarter for every time someone rolled their eyes at me planning a post or talking about a blog concept, I’d be a wealthy gal. So surround yourself with people who ‘get it.’
Don’t Forget to Siez every Day!
Yes, this is a shameless plug, but it’s a darn good one if I do say so myself! Subscribe and follow along to learn my favorite strategies to add some BAM to your brand. The time is now, and the diem ain’t gonna carpe itself! Subscribe today!